Damit ihr Euch die Dinger kauft, ganz simpel. Und damit ihr die automatisch aktivierten Funktionen zur „Verbesserung“ der Dienste eingeschaltet lasst.
Smart speakers offer convenience; much of their popularity can simply be chalked up to that. But tech companies are also clearly pushing the technology onto consumers hard, sometimes selling smart speakers at rock-bottom prices, and building the “listening” technology that drives them into all sorts of other products, from headphones to doorbells. And a big reason for that is all the data that they produce.